Effective Marketing can enhance your website by adding carefully crafted personalised music of any music genre to reflect your brand values. Streamed by the
BROADCHART servers direct to your website, access is via a simple 'listen' button.
- Enhancement of brand image
- Increase dwell time
- Raise e-shoppers enjoyment levels
- Higher spend opportunity
- Audio point of sale messaging and signposting to website special offers
- Crossover audio messaging to in-store promotional activity
- Provision of full server infrastructure and bandwidth
The Brief
Arcadia Group wanted their on-line customers to
replicate their High Street shopping experience with
music that would be used to reinforce, compliment and
connect with the TOPMAN brand.
The Solution
Effective Marketing UK were appointed to work in
partnership with the TOPMAN team on the re-launched
website to stream a skilfully targeted playlist of
music. This is a first of its kind in the UK.
click
here